Consultation
sirrona - greenville, sc

Strategy. Operations.
Full Performance.

Most businesses need a strategist, a brand director, a web team, an SEO practice, and an operations lead. I am all of those in one engagement. No handoffs. No overhead. No gaps.

Sirrona is a full-service consulting and operations practice run by Aaron Norris in Greenville, SC. The practice covers brand strategy, identity, web design, technical SEO, answer engine optimization, digital infrastructure, and project management. One operator manages every discipline from brief to execution.
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20+
Years across strategy, ops, and digital.
1
Operator. Every discipline. No middlemen.
Full
Stack. Brief to execution to performance.
what i do

One practice.
Every discipline.

Many agencies split this work across four to eight people. I run it as a single integrated practice. Strategy informs brand. Brand informs web. Web is built for search. Everything connects.

01 / Strategy & Consulting

Business Strategy & Fractional Operations

I work as a fractional COO and strategic advisor for businesses that need senior-level thinking without a full-time hire. I evaluate systems, identify gaps, and build operational infrastructure that scales. Engagements are scoped, documented, and run with full accountability.
Fractional COOOps InfrastructureProcess DesignVendor Management

02 / Brand & Identity

Brand Strategy & Visual Identity

Brand is not a logo. It is the system your business communicates through. I build identity systems that hold up across every channel, from a business card to a site header to a jobsite banner.
Logo SystemsIdentity GuidelinesPrint & Collateral

03 / Web Design & Build

Web Design, Architecture & Platform Management

I design and build websites that are fast, semantically correct, and built for long-term maintainability. WordPress, Elementor, Shopify, Squarespace, custom HTML. The platform follows the strategy, not the other way around.
WordPressElementor ProShopifyCustom HTML/CSS

04 / Search & Visibility

Technical SEO & Answer Engine Optimization

Search has changed. Google’s AI Overviews and LLM-based answers now sit above traditional results. I build for both. Technical SEO covers site architecture, schema, Core Web Vitals, and crawl efficiency. AEO covers direct answer blocks, semantic structure, and extractable content optimized for AI citation.
Technical SEOAEOSchema MarkupAI Overview TargetingCore Web Vitals

05 / Infrastructure & Systems

Digital Infrastructure & Technical Systems

DNS, email infrastructure, server configuration, hosting, SSL, CDN, Google Workspace, Microsoft 365, analytics pipelines, and platform integrations. I handle the systems that keep everything running. If it is technical and it is broken, I can fix it or build it correctly from the start.
DNS/MX/SPF/DKIMGoogle WorkspaceMicrosoft 365Server ConfigAnalyticsAutomationPlatform IntegrationSSL & CDNHosting Optimization
Full Capability Index

Everything I can do for your business.

01

Strategy & Planning

Business strategy, competitive analysis, digital roadmaps, go-to-market planning, and operational systemization.

02

Brand & Identity

Logo design, identity systems, brand guidelines, print collateral, signage, slide decks, and presentation design.

03

Web Design & Development

Custom builds, WordPress, Elementor, Shopify, Squarespace, raw HTML/CSS. Performance-first, mobile-first.

04

SEO & AEO

Technical SEO, on-page optimization, schema markup, local SEO, AI Overview targeting, answer engine content structure.

05

Digital Infrastructure

DNS, email infrastructure, server configuration, domain management, SSL, CDN, and hosting optimization.

06

Content & Messaging

Content strategy, copywriting, content architecture, editorial planning, and email marketing campaigns.

07

Analytics & Reporting

Google Analytics 4, Search Console, Tag Manager, custom dashboards, and performance reporting.

08

Project Management

Construction-to-digital coordination, vendor management, partner liaison, timeline and punch-list execution.

09

3D Visualization

Photorealistic 3D rendering and spatial visualization for luxury residential and commercial construction.

How it Works

Defined process.
No guesswork.

Every engagement follows the same structure. Work is scoped before it starts. Deliverables are defined. Handoffs are clean.

01

Discovery Call

30 to 45 minutes. We talk through your business, current situation, and what you actually need. No pitch. If there is a fit, we move to scope.

02

Scope of Work

A detailed written agreement covering deliverables, timeline, and fees. Nothing starts without a signed scope. This protects both sides.

03

Execution

I work autonomously and report at defined checkpoints. Scope changes are flagged immediately. Nothing is added without agreement.

04

Delivery & Handoff

Final assets, documentation, and access at close. Retainer support available. You leave with everything needed to operate independently.

Aaron Norris

Principal, Fractional COO & Technical Strategist

About

One person.
The whole practice.

Aaron Norris is a fractional COO and technical strategist based in Greenville, SC. He has led technical operations across strategy, brand, web, and infrastructure for over 20 years, working with contractors, builders, developers, and business owners who need senior-level execution without the overhead of a full-time hire.

Sirrona is not an agency. It is a single-operator practice. That means you work directly with me on every project, every decision, every deliverable. No account managers. No junior staff. No handoffs.
I work best with clients who know what they need and value precision over volume. The engagement is scoped, the work is documented, and the output is clean.
“I do not oversell. If I can help, I will. If I am not the right fit, I will tell you and help you find direction anyway.”

Based in Greenville, SC. Working with clients across construction, professional services, retail, and digital-first businesses.

Get In Touch

Schedule a Consultation

A consultation is 30 to 45 minutes. We discuss your project, your situation, and whether this is a fit. No cost, no obligation. If we move forward, a formal scope follows.
Text(864) 326-5639
Office(864) 990-2108
LocationGreenville, SC 29607

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