Whether you’d like to start sending out business emails or are ready to revamp your strategy, one thing’s clear—nail your emails and you’ll see the dollars come rolling in! On average, email drives an ROI of $36 for every dollar spent, higher than any other channel. Read on for my top pick of 15 stand-out email templates that will be sure to get your business emails noticed and, importantly, kept well away from that dreaded spam folder.
What Are Business Email Templates?
They’re pre-designed templates that help you build and send out high-quality, eye-catching emails that help your business to convert clicks into sales. By heading to ThemeForest, you can scroll through hundreds of templates before picking your favorite, downloading it, and customizing it with your own text and imagery to make it your own.
Why Use Business Email Templates?
- Time: Building an email from templates can be done in a fraction of the time it would take to build your email from scratch. All the hard work has been done for you.
- Ease: You don’t need to have years of graphic design experience under your belt to create a stand-out email campaign. Many of the business email templates come with guides to let you know how best to set them up and edit them.
- Quality: Leading designers have created these templates—benefit from their skills when you’re sharing content from your company!
Email Tips for Businesses
- Set your Strategy: Before your start sending out emails—think about why you’re sending them and what you’d like to achieve. Are you looking for sales? If so, pick a template with plenty of space for products plus calls to action. Are you wanting to share opinion pieces from leadership? If so, a template with greater space for text could be a winner.
- Consider Cadence: As part of your strategy, set a goal for how frequently you will be sending out email communications—and try to stick to it! Studies have found that 86% would like to receive promo emails at least monthly, with 15% preferring to receive emails daily. One way to suit different audiences is an opt-in for customers to select their own frequency or the types of content they receive, i.e. sales or general updates.
- Optimize: Nearly 1 in 5 email campaigns are not optimized for mobile (and many these days aren’t optimized for dark mode either)—don’t be one of them! For better results, make sure to pick responsive templates that will work across all devices.
15+ Best Business Email Templates for 2024
With over 10,000 sales, this responsive business email template certainly has its fair share of fans—and it’s easy to see why! Like many of the best professional email templates for business, Koble combines form with function so the templates look good and are also designed to help you deliver plenty of leads.
It’s compatible with Gmail, Yahoo, and Outlook(web) so your emails will look great on whichever system your customers are using.
If you’re after a business email template with a more corporate edge, then this could be a great option for you. With a clean and clear layout, this template will help give your email a clear structure. There are useful features such as a spot to add recent blogs accompanies by imagery, as well as testimonials.
Released in March this year, Treaty is a new business email template but deserves a place on the list for its simple and modern design. With an image gallery, iconography and well-placed call to action buttons, you can rest safe in the knowledge that you’ll be driving users through to your website too.
A mature eCommerce email template, Kicker was first published in February 2022. You don’t have to spend long perusing the 10 layouts to see they certainly have their own style. Layout 1 (pictured), for example, opts for large content blocks ready for you to add your own imagery plus easy-to-read headers and well-positioned social sharing buttons in the footer.
Plus, if you’d like to edit the design, the template comes with 50+ modules so you can pick which content blocks to use and where.
With 70 responsive HTML email templates to choose from, this is a versatile business email template that can be easily adapted based on whichever story you have to tell! There’s a template with full-width imagery which could be used to introduce your products and services and another with space for more text which would be perfect if a member of the team wants to write more in depth about a particular topic.
Often in life, less is more! This great ecommerce email template ditches the clutter for well-organized and useful content blocks, with an eye-catching product gallery alongside pricing information and calls to action. You can include lists within the footer, such as ‘featured products’ alongside a star rating system to encourage people to buy.
Like many of the best professional email templates for business, this design can easily be adapted so you can let your creativity run wild when you set it up!
The demo has been designed with corporate, office, business, and general purposes in mind so the current imagery and style can be updated so it’s in line with your business. This one comes with 50+ modules plus a help document to guide you through the process if you’re new to email templates.
Perhaps your business has been involved in a charity push or you’re ready to update your subscribers with key projects or case studies, this may well be the template for you! Check out the demo for a sample of what you could achieve with this demo, with space to share lots of blog posts or project pages.
Don’t let the name fool you—this versatile template isn’t to be used by plant shops alone! Designed especially for promoting services, brand, portfolio, and blogs, it can be used for any kind of business from the more corporate to more traditionally creative agencies and start-ups.
The template is highly visual so it’s ideal if you have eye-catching or attractive brand collateral to share with your subscribers. If you’re after product-focused and professional email templates for business, then this one is certainly worth adding to your list.
With more than 7,500 sales, this business email template was published back in 2011 but is still going strong! Regularly updated to make sure it suits today’s needs, you can take your pick from over 400 templates.
Linus (pictured), for example, is perfect for gyms or personal trainers looking to increase the storytelling around their brand. With useful features such as an image gallery, testimonials, links to blog posts, plus social sharing, this is a great contender for any sport brand looking to increase and engage its following.
11. Corporate – responsive email newsletter templates with online Stampready & Mailchimp Builders Access
As far as professional email templates for business go, this one has everything you could need! The corporate main template has loads of features, including a full-width banner plus call to action, services breakdown with icons, gallery, blog, plus a progress chart which could be used to detail anything from skillsets to the completion of a project.
If you want to inject some pizzazz into your order emails, then this is a useful template for you to have up your sleeves. If you have basic tables updating users with details of their purchases then this will be a good upgrade. With key details such as order numbers plus details and images of the products the users has just invested in, you can make the whole purchasing process far smoother.
If you run a fashion or food business, then this business email template is worth considering! Designed to look like a physical notebook, this email is bound to stand out from the crowd. It comes with 24 flexible and responsive modules so you can adapt the style based on your needs.
14. Hixel – Responsive Email Template for Agency 70+ Modules – StampReady Builder + Mailster & Mailchimp
Like what you see? Great. Prefer a different color? No problem! This ecommerce email template comes with unlimited color variations so you can pick whichever style suits you. All the content and links are easily editable and like many professional email templates for business, it’s MailChimp ready so you can send it out to your current mailing list in no time at all.
The demos within this template all combine style with function, with the Corporate Agency template (pictured), for example, incorporating full-width videos for brand storytelling as well as a portfolio section, team profiles, pricing info, plus social integration.
These Shopify notification templates are another useful option if you’re ready to update every part of the sales journey. There are plenty of styles to add to your repertoire, including ‘Order Confirmation’, ‘Shipping Confirmation’, Abandoned Checkout’ and ‘Order Refund’.
There’s also space to include all the important info within the footer too, including links to a help center, subscription information, plus social media links.
Over to You!
Now you’ve explored some of my top email templates for businesses, it’s time to get creative! Either pick a theme from this post that works for you or head over to ThemeForest and choose from hundreds of theme.