In 2024, WordPress remains the go-to choice for many website creators, continuously adapting to new trends and tech. And the themes you choose offer more than just visual elements. They are pivotal in enhancing user experience and website performance.

Now, the emphasis is on block themes. But what trends are dominating WordPress block themes for this year? Let’s take a look!

Embracing WordPress Block-Based Themes

The trend toward block-based WordPress themes is gaining momentum in 2024. These themes, harnessing the power of the Gutenberg block editor, are simplifying website creation. They offer a user-friendly way to craft intricate page layouts, significantly lowering the barrier to effective web design. This approach has led to a notable increase in their popularity, making them a key trend for this year. 

With this context in mind, let’s explore 11 trends showing up in WordPress block themes that you’d be remiss to skip. 

As we step into 2024, let’s explore the top trends in WordPress block themes that are shaping the way we build and experience websites.

1. Minimalism 

Many block themes are currently focusing on simplicity as their main draw. These themes emphasize clean typography and ample white space to create a clutter-free, user-friendly interface. This approach enhances the visual appeal of websites and significantly improves their loading speed and overall performance.

2. Augmented Reality Features

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is something else to keep an eye on with regard to WordPress block themes. After, this tech opens up new possibilities for immersive product showcases and interactive storytelling. The use of AR in block themes could transform how users interact with content, making websites a source of information and an engaging experience.

The Ozisti WordPress theme includes AR features.

Take the Ozisti theme as an example. It’s optimized for Gutenberg and blocks as well as WooCommerce and is built around AR features. Users of this theme could build an online shop that lets customers view products in their own homes. 

3. Dark Mode

Dark mode is becoming a standard feature in WordPress block themes. It not only offers an aesthetically pleasing alternative to traditional light color schemes but also enhances functionality, especially in low-light conditions.

This integration caters to user preferences and provides a comfortable browsing experience. It also ensures your website keeps in line with user preferences people configure on their own computers, tablets, or phones. 

4. Colorful and Bright Designs

Vibrant and colorful designs are where it’s at in 2024 web design in general. But thanks to the new features in the Block Editor, it’s now easier to add background colors to content blocks, enhancing the visual appeal of sections within a blog post or a page.

Using these styling options can bring a more dynamic and visually appealing look to your site, when implemented well.

Rezilla themeRezilla themeRezilla theme
The Rezilla WordPress theme leans into bold, colorful block styling.

Just look at the Rezilla theme. Its bright color scheme is immediately eye-catching. 

5. Sustainable Design Principles 

The focus on sustainability in WordPress block themes is a significant trend for 2024. These themes are evolving to include environmentally friendly practices, such as the use of energy-efficient code and sustainable visuals.

Minimalistic design principles also play a role, which we already discussed as a trend in its own right. But in context here, minimalism is aimed at reducing resource consumption. This shift reflects a broader commitment to eco-friendly practices in digital technology, with WordPress themes at the forefront.

6. Section Scrolling 

Section scrolling aims to offer a smoother and more convenient browsing experience than traditional parallax scrolling. It allows users to navigate a website one section at a time, rather than scrolling through the entire page. This design trend eliminates the need for sticky menus and makes it easier to find navigation links.

7. Accessibility

With the growing awareness around web accessibility, especially in light of increasing web accessibility lawsuits, theme developers are paying closer attention to making user interfaces more accessible. Accessibility in block themes encompasses various aspects, from ensuring that themes conform to the Web Content Accessibility Guidelines (WCAG) to implementing features that enhance usability for all, including those with disabilities.

And though it should never be seen as a “trend,” it’s undeniable that WordPress block themes are being designed with more features that allow users to modify settings like font sizes and color contrasts, tailoring websites to their specific needs. 

Francesca WordPress ThemeFrancesca WordPress ThemeFrancesca WordPress Theme
The Francesca theme is block-based and accessibility-ready.

The Francesca WordPress theme is a great example of this put into action. 

8. Animations 

WordPress block themes are embracing more advanced animation techniques, moving beyond the traditional CSS animations and hover effects. The latest trend is the integration of motion effects animations. These animations are based on user interactions, such as mouse-hover and page scrolling, creating a more dynamic and engaging user experience. This approach offers a new level of interactivity, making websites not only more visually appealing but also more intuitive and responsive to user actions.

9. eCommerce Integration 

Another trend we’re seeing in block themes this year is a focus on seamless eCommerce integration, particularly with WooCommerce. Themes like UniBlock are leading the way, offering full site editing capabilities along with WooCommerce support.


This combination allows for a high level of customization and control over online stores, making it easier for businesses to create unique, engaging, and fully functional eCommerce websites.

10. Progressive Web Apps

PWAs offer enhanced features like faster load times, offline functionality, and a seamless user experience. They’re reshaping how users interact with websites, making them more like native mobile apps. This trend is especially vital as it caters to the growing demand for responsive, cross-platform applications. WordPress block themes are increasingly adopting PWA technology to offer these advanced features, ensuring a more engaging and efficient user experience across different devices and platforms​

11. Multilingual Support

WordPress block themes are increasingly supporting multilingual capabilities as well. The need to cater to a global audience continues to grow and these themes are compatible with popular multilingual plugins like WPML, Polylang, and Weglot, allowing website owners to publish content in multiple languages.

This feature is essential for businesses and bloggers aiming to reach a diverse, international audience. The integration of these plugins into block themes enables automatic language detection based on visitor preferences, as well as manual language switching options.

Neve themeNeve themeNeve theme

A great example here comes from the Neve theme, which offers tons of custom blocks and full translation and RTL support.

It’s clear that innovation and user experience are at the heart of these WordPress block theme trends for 2024. These trends not only enhance the aesthetics of websites but also cater to the functional needs of a diverse, global audience. The future of WordPress block themes is bright, and it’s exciting to see how these trends will continue to shape what websites are capable of this year and beyond. 

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