Search & AEO Strategy
Technical SEO establishes the foundation. Answer Engine Optimization positions your content as the authoritative answer in AI overviews and LLM-generated responses.
Search & AEO Strategy combines traditional technical SEO with modern Answer Engine Optimization. We optimize site architecture and schema for Google while structuring content semantically to be cited as the authoritative source by AI models and Large Language Models (LLMs).
SEO got you ranked. AEO gets you cited.
Search and AEO Strategy positions your organization at the top of both traditional search results and AI-generated responses. Technical SEO establishes the foundation. Answer Engine Optimization ensures your content is selected by AI systems as the authoritative source.
The search landscape is shifting. Google's AI Overviews, Perplexity, and ChatGPT are now the first answer for millions of queries. AEO structures content to be extracted by these systems, placing your practice in AI-generated responses before a user ever clicks a link.
Technical and structural deliverables.
Technical SEO Audit
Crawl analysis, indexation review, Core Web Vitals, canonical architecture, sitemap optimization.
Schema Markup
Structured data implementation: Organization, LocalBusiness, Article, FAQPage, Service, Person schemas.
AEO Content Architecture
Direct answer blocks, semantic hierarchy, and content structure designed for AI overview extraction.
Yoast Premium
Configuration, cornerstone content strategy, redirect management, internal linking architecture.
Local SEO
Google Business Profile optimization, citation management, local landing page architecture.
AI Overview Targeting
Content patterns optimized for selection by Google AI Overviews, Perplexity, and ChatGPT citations.
The full scope of an engagement.
Technical SEO audit
Full site crawl examining indexability, schema markup, internal link structure, page speed, mobile rendering, and search console signals. Output: prioritized fix list.
Schema and structured data
Implementation of Organization, Person, Service, FAQ, BreadcrumbList, BlogPosting, and Product schema as appropriate. This is the foundation for AI search visibility.
Entity and authority building
Establishing your business as a recognized entity in knowledge graphs through consistent naming, profile completion across high-authority directories, and authoritative content production.
Content strategy for AEO
Planning content that answers actual customer questions in formats LLMs can extract. This means clear question-and-answer structures, supporting evidence, and citations to primary sources.
Search Console and analytics setup
Proper configuration of Google Search Console, Bing Webmaster Tools, and analytics. Without measurement, optimization is guesswork.
AI engine visibility tracking
Monitoring how your brand appears in ChatGPT, Claude, Perplexity, and Google AI Overviews. Documenting the citations, fixing the gaps, claiming the authority.
Ongoing optimization
Monthly content additions, schema refinement, technical fixes, and competitive monitoring. Search optimization is not a project, it is a practice.
How an engagement runs.
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01
Audit and baseline (weeks 1-2)
Complete technical and content audit. Document current rankings, organic traffic, AI engine visibility, and competitive positioning. Establish measurable baseline.
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02
Foundation (weeks 3-4)
Schema implementation, technical fixes, content gap analysis, and entity profile completion. This is the work that has to happen before content optimization makes sense.
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03
Content production (months 2-6)
Pillar content development, FAQ pages, supporting articles, and citation-building. Each piece designed to answer a specific question better than anyone else.
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04
Measurement and refinement (ongoing)
Monthly review of rankings, traffic, citations, and AI engine visibility. Adjust the content roadmap based on what is actually working versus what was theoretical.
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05
Quarterly strategy review
Every three months, step back to assess the competitive landscape, algorithm changes, and emerging AI search behaviors. Update the strategy accordingly.
Questions before we begin.
What is AEO and how is it different from SEO?
SEO targets traditional ranked search results. AEO (Answer Engine Optimization) targets the answer layer used by AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews. The two are complementary, not competing. The same content principles serve both, but AEO requires more attention to entity recognition and structured citations.
How long until I see results?
Technical fixes can show ranking improvements within weeks. Content-driven authority takes months. AI engine citation usually takes 60 to 90 days after content is published and indexed. Expect meaningful traffic shifts within 4 to 6 months for most engagements.
Do you do link building?
Not in the spammy sense. We focus on citation-worthy content that earns mentions naturally and on relationships with authoritative sites in your industry. Manufactured backlinks are increasingly worthless and increasingly risky.
Can you guarantee rankings?
No, and you should be skeptical of anyone who does. Search algorithms change. AI models update. We can guarantee best-practice implementation, measurable improvement against baseline, and consistent ranking trends, but specific positions for specific queries cannot be guaranteed.
Do I need separate strategies for Google and AI?
You need one integrated strategy executed against both. The technical foundations (schema, page speed, accessibility) are identical. The content emphasis differs (AI engines reward direct answers more than Google's ranked results do). One strategy, two output channels.
What about local SEO?
Local optimization is included for businesses with physical presence or service areas. This means Google Business Profile optimization, local schema, citation consistency across directories, and local-intent content.
How do I know it is working?
Monthly reports cover organic traffic, ranking positions for target queries, click-through rates, AI engine citations, and business outcomes (form submissions, calls). The reports show trends, not just snapshots.
Position for AI overviews, not just rankings.
Answer Engine Optimization is the practice that determines whether your content becomes the answer or stays buried in a results list. The consultation includes a review of your current search and AEO posture and a recommended remediation path.
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